Dynamic Landing Page Builder

Driving Savings with Caribou

Partnering with trusted lenders, Caribou’s mission is to save drivers an average of over $115 per month on car payments. The growth marketing team identified an opportunity to enhance SEO for a recently acquired domain by rapidly building vehicle-specific landing pages and increasing domain authority.

Strategic Collaboration for Enhanced SEO

Sam led the design and development efforts in collaboration with growth marketing, product, and engineering teams. The objective was clear: target and increase organic search traffic while boosting conversion rates. Leveraging internal data and a modern tech stack, Sam conceptualized and executed the "Savings by Vehicle" tool, significantly reducing labor hours for both Marketing and Engineering teams.

Developing the "Savings by Vehicle" Tool

Over a span of four months, the project yielded a dynamic tool capable of building hundreds of landing pages instantly, each tailored to the specific make and model of vehicles with a simple click. This not only streamlined the process but also ensured unique and relevant content for diverse car categories. The tool serves as a valuable resource, allowing users to explore potential savings based on their vehicle's make and model.

Enhancing User Experience and SEO Goals

This innovative approach not only addresses SEO goals but also enhances user experience, providing an on-demand resource for users seeking information about potential savings specific to their vehicles. Caribou's "Savings by Vehicle" tool stands as a testament to effective collaboration and modern technology deployment, driving efficiency and improving engagement in the competitive landscape of auto finances.