Design System & UI Library

Addressing Branding and Accessibility Issues Bundlefi, a full-service marketing agency in the financial services sector, faced the pressing need for a brand refresh to rectify its dated design, inconsistent branding, and accessibility issues across multiple applications and websites.

Sam's Data-Driven Design Approach

As the sole designer, Sam led the design efforts and significantly contributed to the overall architecture of the UI Library. Sam's data-driven approach involved extensive research, including user session analysis, email surveys, usability audits, and competitor analysis, providing a solid foundation for the project.

Collaborative Project Execution

Over a period of 5 months, Sam collaborated with leaders from engineering, marketing, and c-suite executives, ensuring a holistic approach that aligned with the goals of various business units within Bundlefi.

Impactful Project Results

The project's outcomes included the successful development of a 29-component design system that unified Bundlefi’s brand across its marketing sites and lead-gen platform. Furthermore, the creation of a flexible and modular core UI Library resulted in an impressive 85% reduction in new feature development time, significantly enhancing Bundlefi's operational efficiency.

Empowering Bundlefi for Sustained Success

Sam's strategic and data-driven approach not only addressed Bundlefi's immediate branding and accessibility challenges but also positioned the company for sustained success in the competitive financial services sector.